The premier edition of Poultry Asia ( POA ) will be held at the most prominent and conveniently located exhibition Hall 2, Setia City Convention Centre (SCCC), on 9th-11th January 2026 and the stage is set for the regions biggest and best brands to participate in the widest range of programmes and supply for the poultry production chain in the whole of Asia .
POA 2026 is an important industry platform for demonstrating the most advanced developments in the field of producing high - quality products : from equipment and technologies for raising and keeping farm animals and feed production to processing raw materials. POA brings together a unique cross - section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast - changing consumer trends .
Meet the top industry players/companies in the Poultry and Livestock industry.
Discover the latest products, technology and services.
Join and network with feed millers, farmers, farm managers, researchers, and veterinarians.
With over 280 exhibition booths.
Co-locating with FoodTechAsia 2026 and Aquafeed 2026.
Get the latest industry update and attend free seminar and Q&A session with the industry experts.
Asia's processed meat market is segmented on the basis of product type, and geography. On the basis of product type, the market is classified as poultry, beef, pork, and others. In the Asia region, poultry meat comprises the majority of the demand. The reason for the growth of processed meat in Asia can be attributed to shifting consumer trends and the emergence of 'snacking'. The major attributes that consumers look for in convenience foods are ease of use, packaging, nutritional value, safety, variety and product appeal. Innovation within the chilled meat categories has increased over the years, and Asia has the highest growth potential in this category, globally, Asia was the second most active region, globally in terms of chilled and frozen processed meat categories. The major companies are promoting the health benefits of animal proteins in countries, like India to increase the growth of the market. The rising demand for organic livestock is an opportunity for vendors to increase their market share. Moreover, new product development accounts for 24% share of the total processed meat product innovations, led by China, Thailand, South Korea, Vietnam, and Philippines.
Thailand's Betagro plans to raise about USD 464 million through an initial public offering ( IPO ) to fund business expansion .
In 2018 , the poultry consumption per capita in Malaysia was approximately 46.7 kilograms. In 2025 , the poultry consumption per capita in Malaysia is expected to amount to about 47.95 kilograms per person annually.
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POA 2026 is an excellent platform to increase your company's branding & profile as the show will cover a wide range of branding exposure such as the exhibition, conference, roundtable discussion and panel discussions. Your logos will be featured prominently in many promotional materials and on site signage. For more information about sponsorship opportunities
